Design for How People Think: Using Brain Science to Build Better Products
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct “contextual interviews” to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
Learn about the “six minds” of user experience and how each contributes to the perception of a singular experience Find out how your team―without any specialized training in psychology―can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
From the brand
Product Development & Design
Sharing the knowledge of experts
O’Reilly’s mission is to change the world by sharing the knowledge of innovators. For over 40 years, we’ve inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.
Our customers are hungry to build the innovations that propel the world forward. And we help them do just that.
Publisher : O’Reilly Media; 1st edition (April 23, 2019)
Language : English
Paperback : 236 pages
ISBN-10 : 1491985453
ISBN-13 : 978-1491985458
Item Weight : 11.6 ounces
Dimensions : 6 x 0.5 x 9 inches
$32.58
Price: $32.58
(as of Mar 16, 2024 11:28:49 UTC – Details)
User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct “contextual interviews” to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
Learn about the “six minds” of user experience and how each contributes to the perception of a singular experience Find out how your team―without any specialized training in psychology―can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
From the brand
Product Development & Design
Sharing the knowledge of experts
O’Reilly’s mission is to change the world by sharing the knowledge of innovators. For over 40 years, we’ve inspired companies and individuals to do new things (and do them better) by providing the skills and understanding that are necessary for success.
Our customers are hungry to build the innovations that propel the world forward. And we help them do just that.
Publisher : O’Reilly Media; 1st edition (April 23, 2019)
Language : English
Paperback : 236 pages
ISBN-10 : 1491985453
ISBN-13 : 978-1491985458
Item Weight : 11.6 ounces
Dimensions : 6 x 0.5 x 9 inches
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