Designer’s Guide to Product Vision, The: Learn to build your strategic influence to shape the future
“This book is fantastic. This is a must-read for designers who want to fulfill their potential―treated equally to their peers in technology and business―and ultimately secure a seat at the table with business managers and developers. If you’re a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer’s way forward. It’s essentially a playbook that sets the stage towards successful product validation―outlining a workflow for any designer who wishes to ‘level up’ from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership.”
―Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You’ll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.
Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer’s future experience.
Once you’ve defined a strategy-led product vision, make it real. The authors’ agile “Visioneering” techniques help you navigate fast-changing product journeys―iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company’s future, and achieve more than you ever thought possible.
Learn How To:
Move from tactical to strategic designer, and gain a more influential leadership roleCreate strategy-led product visions the organization can rally around and deliverLead the unification of design, engineering, and business to mindfully craft outstanding user experiencesGo beyond obsolete roadmaps to implement product visions in a world that won’t stop changingInfluence and improve the long-term direction of your business to effect real-world positive change
From the brand
Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.
How did we get our start?
Peachpit Press has been training and inspiring creative people since 1986.
Who are our books for?
Our books offer unique strengths and style of instruction for graphics professionals and students alike.
What makes us unique?
Step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice.
More from Peachpit
New Riders Voices That Matter
Capturing the best from leading-edge graphic designers, photographers, and business visionaries.
Visual QuickStart Guide Series
An easy, visual approach to learning. Suitable for beginner through intermediate levels.
Classroom in a Book
Project-based learning to help you learn the features of Adobe software quickly and easily. For beginner through intermediate levels.
Publisher : New Riders; 1st edition (August 2, 2020)
Language : English
Paperback : 288 pages
ISBN-10 : 0136654320
ISBN-13 : 978-0136654322
Item Weight : 1.04 pounds
Dimensions : 7.35 x 0.8 x 9.1 inches
$26.76
Price: $26.76
(as of Mar 17, 2024 18:33:21 UTC – Details)
“This book is fantastic. This is a must-read for designers who want to fulfill their potential―treated equally to their peers in technology and business―and ultimately secure a seat at the table with business managers and developers. If you’re a designer who thinks getting ahead means you have to go back to school for an MBA, read this book first. Pulling from agile methods in design, Fish and Kiekbusch provide a concrete step-by-step product vision process. The book proves while correcting lack of business acumen is important, vision is the designer’s way forward. It’s essentially a playbook that sets the stage towards successful product validation―outlining a workflow for any designer who wishes to ‘level up’ from being a tactical designer to a strategic designer. I highly recommend this book for anyone interested in design leadership.”
―Heather Shaw, Professor, Department Chair of Design, Lesley Art + Design
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You’ll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.
Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer’s future experience.
Once you’ve defined a strategy-led product vision, make it real. The authors’ agile “Visioneering” techniques help you navigate fast-changing product journeys―iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company’s future, and achieve more than you ever thought possible.
Learn How To:
Move from tactical to strategic designer, and gain a more influential leadership roleCreate strategy-led product visions the organization can rally around and deliverLead the unification of design, engineering, and business to mindfully craft outstanding user experiencesGo beyond obsolete roadmaps to implement product visions in a world that won’t stop changingInfluence and improve the long-term direction of your business to effect real-world positive change
From the brand
Trusted books and eBooks written by graphics professionals for the creative at heart. Peachpit has always been committed to developing new ways to share information and make lifelong learning as accessible and engaging as possible.
How did we get our start?
Peachpit Press has been training and inspiring creative people since 1986.
Who are our books for?
Our books offer unique strengths and style of instruction for graphics professionals and students alike.
What makes us unique?
Step-by-step explanations, timesaving techniques, savvy insider tips, and expert advice.
More from Peachpit
New Riders Voices That Matter
Capturing the best from leading-edge graphic designers, photographers, and business visionaries.
Visual QuickStart Guide Series
An easy, visual approach to learning. Suitable for beginner through intermediate levels.
Classroom in a Book
Project-based learning to help you learn the features of Adobe software quickly and easily. For beginner through intermediate levels.
Publisher : New Riders; 1st edition (August 2, 2020)
Language : English
Paperback : 288 pages
ISBN-10 : 0136654320
ISBN-13 : 978-0136654322
Item Weight : 1.04 pounds
Dimensions : 7.35 x 0.8 x 9.1 inches
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