Digital Marketing in an AI World: Futureproofing Your PPC Agency
Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.In this invaluable volume, you’ll learn:· What AI and other digital marketing technology can and cannot do· How agency owners can reposition their business in the current environment· New skillsets to develop or look for in potential new hires· Four essential roles digital marketing professionals will continue to play in the future· And moreData isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
Publisher : Modern Marketing Masters (May 17, 2019)
Language : English
Paperback : 252 pages
ISBN-10 : 1544513372
ISBN-13 : 978-1544513379
Item Weight : 11.4 ounces
Dimensions : 5.5 x 0.63 x 8.5 inches
$12.99
Price: $12.99
(as of Mar 23, 2024 21:55:22 UTC – Details)
Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic; the sky isn’t falling. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world.In this invaluable volume, you’ll learn:· What AI and other digital marketing technology can and cannot do· How agency owners can reposition their business in the current environment· New skillsets to develop or look for in potential new hires· Four essential roles digital marketing professionals will continue to play in the future· And moreData isn’t everything. Human intuition and creativity will always be essential components of successful marketing. So relax! Read Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.
Publisher : Modern Marketing Masters (May 17, 2019)
Language : English
Paperback : 252 pages
ISBN-10 : 1544513372
ISBN-13 : 978-1544513379
Item Weight : 11.4 ounces
Dimensions : 5.5 x 0.63 x 8.5 inches
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